Zara's latest marketing campaign uses corpses in plastic wrapping, and warzone aesthetics, mocking the genocide by israel in Gaza. In a previous incident Joey Schwebel, a Canadian-Israeli dual national and chairman of israel's Zara franchisee Trimera, hosted the convicted terrorist Itamar Ben-Gvir at his home in the lead-up to the Israeli elections. Zara did not made a statement distancing themselves from this association and allowed this ad campaign to run.

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